Sunday, January 7, 2018

Fun with SWAG

Do you like to get Stuff We All Get (SWAG) from authors?

I do. I love to pick up bookmarks, pens, jelly bean bags, etc. It's fun to take a few things home and think about meeting the author. But, I must admit, most of it ends up in the trash pretty quickly.

I have a new YA releasing in February, and I'm in the process of creating some SWAG as giveaways. As I was trying to decide what to order, I thought I might ask readers!



So here's your chance. Tell me what you think about SWAG. You can comment here--or fill in an anonymous Google form survey.

In the past, I've given away bookmarks, trading cards, lip gloss, recipe cards, and temporary tattoos. At a recent author event at a local high school, I put out several hundred bookmarks, trading cards, and tattoos--and they all disappeared within seconds. While I suspect most of it made its way into the trash can by nightfall, that's okay. My website had a lot of hits that day, so that's a win for me!


Most readers will likely say that free books are great SWAG. I agree! But let me make a comment about the free thing.

Although a book might be free for the reader, it is not free for the author. We have to buy the books we give away. And, yes, we'll probably get them for a lower price than readers, but it's still not cheap. Here are some ballpark figures to buy and deliver a book to a reader (with a US address):


  • Paperback - $10
  • Hardcover - $15
  • E-book (traditional) - $10
  • E-book (self-pubbed) - pennies


For international readers, the shipping cost is crazy. 30 - 40 dollars (USD) is not uncommon. I still try to hold giveaways for international readers, but they will often get books shipped to them directly from Bookdepository.com, which means it won't be signed.

Bookmark for WHISPER FALLS and I WISH


there you are--some quick insights into SWAG and giveaways. If you have some ideas to share, please comment or fill in the survey. Thank you!










3 comments:

  1. I love to get a pen and a bookmark!!!

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